Communication and Media Engineering (CME)

Project Management

Recommended prior knowledge

The prerequisites for this course are a basic command of the English language.

Teaching Methods Vorlesung/Seminar
Learning objectives / competencies

Upon successful completion of this module, the students will

•  be able to lead group discussions

•  understand non-verbal communication

•  be aware of cultural differences and appreciate them

•  organize technical tasks in a group

•  collaborate in professional tasks in an efficient way


Duration 2
SWS 6.0
Classes 90 h
Self-study / group work: 30 h
Workload 120 h
ECTS 4.0
Requirements for awarding credit points

Intercultural Communication & Competence: Written exam K60 (1/4)

Project Management: Presentation RE (70%) + Oral exam (30 %) (1/4)

Intellectual Property: Written exam K60 (1/2) 

Credits and Grades

4 CP, grades 1 ... 5

Rhetoric and Presentation Skills

Information & Structure 30%
Voice & Clarity 10%
Media utilization 10%
Q & A Performance 20%
Overall Effectiveness 30%


Responsible Person

Prof. Dr.-Ing. Pfletschinger

Max. Participants 16
Recommended Semester 2, 3
Frequency jedes Semester

Master-Studiengang CME


Intercultural Communication & Comptence

Type Seminar
Nr. EMI430
SWS 2.0
Lecture Content

- Selbstreflexion: reflektiert werden die eigenen kulturellen Werte und wie diese das eigene Denken, Handeln
  und Fühlen beeinflussen
- Kennenlernen anderer Kulturen und kultureller Werte, u.a. auch der deutschen Kultur
- Umgangsstrategien mit kulturellen Unterschieden und Vorbereitung auf das gemeinsame Studieren und
  Arbeiten in Deutschland


Thomas, A.; Kinast, E.-U.; Schroll-Machl, S. (Eds.) (2010). Handbook of Intercultural Communication and Cooperation: Basics and Areas of Application. (2nd ed.) Göttingen: Vandenhoeck & Ruprecht.
Schroll-Machl, S. (2008). Doing Business with Germans: Their Perception, Our Perception. (3rd ed.) Göttingen: Vandenhoeck & Ruprecht.
Hall, E. & Hall, M. (1990). Understanding Cultural Differences: keys to success in West Germany, France and the United States. Yarmouth: Intercultural Press.

Hofstede, Geert (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd Edition. Thousand Oaks CA: Sage Publications.


Project Management

Type Vorlesung
Nr. EMI431
SWS 2.0
Lecture Content

Students get to know project management tools and methods according to the IPMA project management standard. Based on theoretical input they will learn how to apply them in different group works and a case study. 

That comprises:

Planning and organizing project

  • Context analysis
  • Scope planning: Work breakdown structure, work package specification 
  • Stakeholder analysis and measures
  • Resource planning
  • Scheduling: network diagram, gantt chart, milestones 
  • Risk analysis

Controlling projects

  • Target verification
  • Cost controlling: Earned value analysis
  • Quality assurance
  • Time monitoring: Milestone trend analysis
  • Capacity check

Project analysis (case study)

  • Order analysis
  • Problem analysis (weak point analysis)
  • Interface analysis
  • Responsibility of the project manager and project sponsor
  • Methods of decision making
  • Methods of organizationaldevelopment
  • Framework conditions of a project 44



Eric Verzuh: The Fast Forward MBA in Project Management. Wiley, 2015.


Intellectual Property

Type Seminar
Nr. EMI432
SWS 2.0
Lecture Content

The lecture aims at obtaining global knowledge and understanding of intellectual property, i.e. industrial property rights and copyright, with an emphasis laid on registered industrial property rights (patents, utility models, designs, trademarks). This basic knowledge of intellectual property facilitates the understanding and use of available legal instruments in order to be able to protect and economically exploit new technical developments and other intellectual creations or works.

Among others the lecture will focus on the following topics:
• Different types of intellectual property rights
• Copyright basics; main principles of the Berne Convention
• Industrial property rights - General principles
• Design protection - International registered design, European Community design
• Patents - Basics and general principles, European Patent, Patent Cooperation Treaty
Exploitation of Patents, patent infringement, licencing
• Trademarks - Basics and general principles, International Registrations, European Community Trademarks
• Searches for registered industrial property rights


Skripts available on Moodle, course „Intellectual Property":
• Intellectual Property - Basics and Copyright
• Industrial Property - General Principles
• Design Protection
• Patent Law - Basics and General Principles
• Patent Law - European Patent Convention
• Patent Law - Patent Cooperation Treaty
• Patent Law - Exploitation